HAVANA — Cubans snapped up DVD players, motorbikes and pressure cookers for the first time Tuesday as Raul Castro's new government loosened controls on consumer goods and invited private farmers to plant tobacco, coffee and other crops on unused state land.

Combined with other reforms announced in recent days, the measures suggest substantial changes are being driven by the new president, who vowed when he took over from his brother Fidel to remove some of the more irksome limitations on the daily lives of Cubans.

Many of the shoppers filling stores Tuesday lamented the fact that the goods are unaffordable on the government salaries they earn.

But that didn't stop them from lining up to see electronic gadgets previously available only to foreigners and companies.

"They should have done this a long time ago," one man said as he left a store with a red and silver electric motorbike that cost $814. The Chinese-made bikes can be charged with an electric cord and had been barred for general sale because officials feared a strain on the power grid.

Government stores offered all products in convertible pesos — hard currency worth 24 times the regular pesos state employees get paid. The government controls well over 90 percent of the economy and the average state salary is just 408 regular pesos a month, about $19.50.

Still, most Cubans have access to at least some convertible pesos thanks to jobs with foreign firms or in tourism, or cash sent by relatives living in the United States.

On Monday, the Tourism Ministry announced that any Cuban with enough money can now stay in luxury hotels and rent cars, doing away with restrictions that made ordinary people feel like second-class citizens. And last week, Cuba said citizens will be able to get cellphones legally in their own names, a luxury long reserved for the lucky few.

The land reform, however, potentially could put more food on the table of all Cubans while helping to develop a new consumer economy.

Government television said 51 percent of arable land is underused or fallow, and officials are transferring some of it to individual farmers and associations representing small, private producers. According to official figures, cooperatives already control 35 percent of arable land — and produce 60 percent of the island's agricultural output.

"Everyone who wants to produce tobacco will be given land to produce tobacco, and it will be the same with coffee," said Orlando Lugo, president of Cuba's national farmers association.

The change is a sharp contrast to the early days of Cuba's revolution, when the government forced or encouraged private farmers to turn their land over to the state or form government-controlled collective farms. But without more details, it was difficult to tell the significance of program, which began last year but was announced only this week.