Take the lead in a pair of sneakers
8:49AM
Thursday April 03, 2008
Serial sneaker purchasers are more likely to be leaders than those who stick with the same pair of trainers for years, a study has found. Photo / Reuters
NEW YORK - Got a passion for buying sneakers? It could be a good sign, with a poll finding that people who buy three pairs of sneakers or more a year are far more likely to be a leadership type that other people.
Mindset Media, a media company that examines personality traits of different consumers, found that people who buy more than three pairs of sneakers a year are 61 per cent more likely to have the qualities of a modern leader.
These qualities were defined as having ideas and vision, and a style with others that is both inclusive and decisive.
The survey of 7,500 people, using market research group Nielsen's online panel, found multi-sneaker buyers were 50 per cent more likely to be very assertive and 47 per cent more likely to be spontaneous.
Lauren Arvonio, a spokeswoman for Mindset Media, said sneaker buyers were more likely to fly by the seat of their pants.
"It is often said you can tell a lot about a person by the shoes they wear, and now we have some hard data to back that up," Arvonio said.
